Innovation in law: overcoming resistance to change

Innovation in law: overcoming resistance to change

Whisper it quietly, but piloting and buying technology in a law firm is the easy part of innovation — helping lawyers overcome their resistance to change and actually getting people to adopt what you have bought often remains a significant challenge.

These barriers are deeply rooted in the fabric of the legal industry, where dealing with legal experts who are perhaps used to being right and doing things their way, can be unsettled by a suggestion of trying to do something in a different way or having to unlearn established ways of working. This resistance can be exacerbated if a new technology is perceived as making their lives harder in the short-term whilst they get to grips with it, even if it offers long-term benefit.

Overcoming this resistance requires clear communication and support to alleviate concerns and successful strategies include:

Continuous support and communication

After a pilot ends, it's crucial to keep the positive communication rolling. Sharing short case studies or good examples of use cases can help build momentum amongst users. Attending team meetings to update users on new features and answer queries an also promote adoption.

Leverage Customer Success Managers

Many suppliers now offer Customer Success Managers who can provide tips and tricks to encourage uptake. They can also connect you with peers in other firms to share successful strategies. Using tailored training materials from customer success managers can often be more effective than generic supplier materials.

Create competitive environments

Sharing usage statistics with department heads can encourage a bit of friendly rivalry. Recognition on firm reward platforms or from senior leaders can also nudge people towards increased adoption rated. From a cultural perspective, there is nothing more powerful than a senior leader using, and being vocal about using, technology.

Tailored training

Creating FAQ documents and short training materials on specific points that are relevant to how your organisation uses a piece of technology can have better uptake than longer supplier materials. It's also important to offer training to new starters and trainees to ensure they're aware of the technology and how to use it and to offer training when there are new features.

Because people play such a crucial role in innovation, the cultural issues are never far from the surface and require constant engagement with. Unlike a piece of technology, you can't just turn positive cultural change or evolution on!

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About the author:

Catriona is a Partner and Product and Innovation Director at Weightmans LLP. She ensures the delivery of products and innovation aligned to client needs and Weightmans’ strategy. An accidental lawyer, she fell into innovation, growing an award-winning team and was recognised in the 2025 Lawyer Hot 100. With a background in law and knowledge management, she is interested in the skills of future lawyers. Catriona has co-authored a book about innovation in law firms, which includes all the practical aspects she wished she had known about at the start of her innovation ‘journey’ (including how long it takes to write a book).